Why advertise in The Big Issue magazine?
The Big Issue audience is young at heart, educated and loyal. Slightly more women than men read The Big Issue, while 61% of our readers are aged between 18 and 39.
Compared with the general population, The Big Issue reader is more likely to be:
A high-income earner (48%)
A professional or manager (34%)
Have a university degree or diploma (66%)
Source: Roy Morgan Readership Survey (June 2013)
Our readers are hard to reach by traditional media and, being savvy social types, they like to share their views and their copies of The Big Issue.
With a circulation of more than 29,000 per issue and readership of 211,000, The Big Issue is a magazine that readers are likely to pass on and refer back to.
Advertising with us means you reach a broad range of socially aware citizens who understand the media and respect organisations like ours.