Australian CEOs and government leaders take to the streets to tackle big issues.
More than 50 senior business leaders and politicians will don The Big Issue’s trademark fluoro vest to sell the street magazine (alongside vendors) across the country next week to help shine the spotlight on homeless and disadvantaged people who sell street papers around the world.
The initiative is part of International Street Paper Vendor Week, an annual event run by the International Network of Street Papers (INSP) – an organisation that supports 122 papers around the world.
The second annual event, held from February 2-8, acknowledges the 28,000 people who sell street papers in more than 40 countries around the world each year, helping to breakdown stereotypes around poverty and homelessness.
The Big Issue is Australia’s longest-standing and most significant social enterprise. It is an independent, not-for-profit organisation that develops solutions to help homeless, marginalised and disadvantaged people positively change their lives. One of these solutions is Australia’s national street paper.
The event aims to promote the work of The Big Issue and INSP, and to raise awareness of issues around homelessness. Money raised will directly help The Big Issue vendors and the thousands of other street paper vendors across the world.
The Big Issue CEO Steven Persson said:
“Since The Big Issue’s launch in Australia in 1996 more than nine million magazines have been sold nationally, putting $19 million into the pockets of vendors. Initiatives such as International Street Paper Vendor Week aim to de-stigmatise homelessness and poverty, while empowering people experiencing disadvantage to help themselves and change their lives.”
Well-known sellers in 2015 include:
Rio Tinto Australia MD Phil Edmands
PWC CEO Luke Sayers
Perpetual CEO Geoff Lloyd
Ray White CEO Sam White
Telstra CFO Andy Penn
People’s Choice CEO Peter Evers
Melbourne City FC CEO Scott Munn
Federal MPs including Bill Shorten, Anthony Albanese, Tanya Plibersek & Andrew Robb
More information about the International Network of Street Papers at www.street-papers.org
Media contact: Simone Flanagan – The Big Issue Media and Communications Coordinator
P: 03 9663 4533 / 0403292180 E: firstname.lastname@example.org